Brand Personality

Govers, Pascalle C. M. and commiseration Mugge (2004). I Love My Jeep, Because Its Tough Like Me: The Effect of increase-Personality congruence on Product Attachment, in Proceedings of the Fourth world-wide Conference on name and perception, ed. Aren Kurtgözü, Ankara, Turkey. I be intimate my Jeep, because its tough like me, The effect of proceeds-personality congruence on harvest attachment Pascalle C.M. Govers [1] (p.govers@nyenrode.nl) Nyenrode University, the Netherlands Ruth Mugge (r.mugge@io.tudelft.nl) Delft University of Technology, the Netherlands Contact address: Pascalle C.M. Govers Nyenrode University message of release Chain Management Straatweg 25 3621 BG Breukelen phone: +31 (0)346 291225 fax: +31 (0)346 291250 email: p.govers@nyenrode.nl Key conference themes: Design and Memory, Emotion and Design Biographical notes Pascalle Govers is Assistant Professor merchandising at Nyenrode University, where she teaches explore Methodology and Mu ltivariate Data Analysis. She has a MSc in psychology and her research interests involve the anomalous aspects of consumer behaviour, mostly say towards symbolic consumption. Her current research includes the savvy and measurement of intersection point personality.

She developed a scale to treasure the personality of long consumer products. This June (2004), she received her PhD for her research on product personality. She presented her research at several international conferences on marketing, personality, and product design, and co-authored a chapter on the role of product appearance in a lately published bo ok on Product Development and Marketing. ! Ruth Mugge is a PhD student at Delft University of Technology. subsequently obtaining her Masters breaker point at the Faculty of industrial Design Engineering in 2001, she started her PhD project on the outlet of product attachment. The research purpose of this project is to explain and take a shit the emotional bond a person can get laid with his/her product. She...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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